{"id":933,"date":"2022-05-09T13:14:00","date_gmt":"2022-05-09T13:14:00","guid":{"rendered":"https:\/\/akanabdula.com\/yeni-paradigma-kirilganligi-kabullenmek\/"},"modified":"2022-05-09T13:14:00","modified_gmt":"2022-05-09T13:14:00","slug":"yeni-paradigma-kirilganligi-kabullenmek","status":"publish","type":"post","link":"https:\/\/akanabdula.com\/en\/yeni-paradigma-kirilganligi-kabullenmek\/","title":{"rendered":"Yeni paradigma: K\u0131r\u0131lganl\u0131\u011f\u0131 kabullenmek"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Belirsizlik gittik\u00e7e d\u00fcnyan\u0131n normaline d\u00f6n\u00fc\u015f\u00fcrken ve krizlerin sonu bir t\u00fcrl\u00fc gelmezken; sadece markalar\u0131 y\u00f6netmek de\u011fil, insan kayna\u011f\u0131n\u0131 da y\u00f6netmek i\u00e7in yeni sava\u015flar veriyoruz. World Economic Forum\u2019un COVID-19 salg\u0131n\u0131 sonras\u0131nda, ekonomiyi s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde yeniden in\u015fa etme \u00f6nerisi \u201cThe Great Reset\u201d kavram\u0131n\u0131n g\u00fcndeme getirdi\u011fi acil d\u00f6n\u00fc\u015f\u00fcm ihtiyac\u0131n\u0131, reddedemez oldu\u011fumuz bir noktaday\u0131z. Tamamen online veya hibrid \u00e7al\u0131\u015fmaya ge\u00e7ilmesi, artan istifalar, \u00e7e\u015fitlenen kariyer yolculuklar\u0131yla birlikte \u0130nsan Kaynaklar\u0131 dertli, kendisinden b\u00fcy\u00fck bir sorunun alt\u0131nda s\u00fcrekli yenilgiye u\u011fruyor. Peki, bizi her g\u00fcn yeni krizleriyle s\u0131nayan paradigmada \u00e7\u00f6z\u00fcm \u00fcretebilmek m\u00fcmk\u00fcn m\u00fc?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fclt\u00fcr\u00fc olu\u015fturan kurumsal de\u011ferler, kendi i\u00e7inde bir enflasyon yaratm\u0131\u015f durumda. \u00c7al\u0131\u015fanlar i\u00e7in ofis asans\u00f6rlerine yap\u0131\u015ft\u0131r\u0131lan de\u011fer manifestolar\u0131n\u0131n birinin gidip, di\u011ferinin gelmesi \u00e7o\u011funlukla hi\u00e7bir anlam ifade etmiyor. Yeni paradigmada \u0130nsan Kaynaklar\u0131, ayn\u0131 aksiyonlar\u0131 al\u0131p farkl\u0131 sonu\u00e7 bekleyebilecek bir durumda de\u011fil. \u00c7al\u0131\u015fanlar\u0131n birey olarak uyan\u0131\u015f\u0131, sadece i\u015f hayat\u0131ndan etkilenip, i\u015f hayat\u0131n\u0131 etkilemiyor; d\u00f6n\u00fc\u015f\u00fcm\u00fcn y\u00fcz\u00f6l\u00e7\u00fcm\u00fc hayat\u0131n kendisi kadar geni\u015f. T\u00fcm d\u00fcnya, manifestolar\u0131 payda\u015flara alt\u0131n tepside sunarak de\u011fer yarat\u0131lamamas\u0131yla, insan tutundurulamamas\u0131yla y\u00fczle\u015fiyor. \u0130htiyac\u0131m\u0131z olan, daha k\u00f6kl\u00fc, sisteme dair bir de\u011fi\u015fiklik. \u00d6rne\u011fin, 1960\u2019larda Amerika Birle\u015fik Devletleri meclisine se\u00e7ilen ilk siyahi kad\u0131n olan Shirley Anita, o d\u00f6nemin \u015fartlar\u0131na uygun olarak \u201ce\u011fer size masada bir sandalye vermezlerse, kendi katlanan iskemlenizi getirin\u201d s\u00f6ylemiyle \u00fcn kazan\u0131yor. \u015eimdi ise onun izinden ilerleyen gen\u00e7 kongre \u00fcyesi Ayanna Pressley, art\u0131k bu anlat\u0131y\u0131 de\u011fi\u015ftirmemiz gerekti\u011fini s\u00f6yl\u00fcyor ve ikonik s\u00f6ylemi g\u00fcncelliyor: \u201cEski bir masaya yeni bir sandalye getirdi\u011fimizde, her \u015fey ayn\u0131 kal\u0131yor. B\u00f6yle bir durumda as\u0131l yapmam\u0131z gereken, yeni bir masa yaratmak.\u201d Art\u0131k kurumlar\u0131 y\u00f6netmek i\u00e7in ayn\u0131 \u015feyleri daha iyi yapman\u0131n \u00f6tesinde, farkl\u0131 bir bilin\u00e7 d\u00fczeyine ge\u00e7memiz gerekiyor.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2022\/05\/shutterstock_69626098-1.jpg.webp\" alt=\"Yeni paradigma: K\u0131r\u0131lganl\u0131\u011f\u0131 kabullenmek\" class=\"wp-image-101214\" title=\"Yeni paradigma: K\u0131r\u0131lganl\u0131\u011f\u0131 kabullenmek\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kurban, Kurtar\u0131c\u0131 ve Zorba<\/strong>\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Liderlerin kararlar\u0131n\u0131 belirsizlik i\u00e7inde hareket kabiliyeti g\u00f6stererek verebildi\u011fi, kurumlar\u0131n markan\u0131n \u00f6n\u00fcn\u00fc g\u00f6remezken yetenekleri avlamaya devam edebildi\u011fi bir masaya ge\u00e7meden \u00f6nce, kalkt\u0131\u011f\u0131m\u0131z masada oturanlar\u0131 iyice anlamak gerekiyor. Psikiyatrist Stephen B. Karpman\u2019\u0131n \u00f6ne s\u00fcrd\u00fc\u011f\u00fc \u201cDrama \u00dc\u00e7geni,\u201d \u00f6znesi anksiyete olan, toksik ili\u015fki d\u00f6ng\u00fclerindeki bireylerin \u00fcstlendi\u011fi rollerin psikolojik analizini yap\u0131yor: Kurban, Kurtar\u0131c\u0131, Zorba\u2026 Ge\u00e7mi\u015fte b\u0131rakmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z masada \u00e7o\u011fu zaman \u201cKurban\u201d gibi hisseden \u00e7al\u0131\u015fanlar, \u201cBize izin vermediler,\u201d \u201cBurada i\u015fler daha da k\u00f6t\u00fcye gidiyor,\u201d gibi \u015fikayetlerle g\u00fcnlerini ge\u00e7iriyor<a href=\"https:\/\/www.marketingturkiye.com.tr\/haberler\/zorba\/#_ftn1\">[1]<\/a>. Ne var ki, g\u00fc\u00e7s\u00fczl\u00fcklerinden yak\u0131nmalar\u0131na ra\u011fmen \u00e7\u00f6z\u00fcm \u00fcretmek konusunda otonomileri olabilece\u011fi fikrini reddediyor ve su\u00e7lu ar\u0131yorlar. \u00c7aresizlik k\u0131s\u0131r d\u00f6ng\u00fcs\u00fc i\u00e7inde s\u00fcr\u00fckleniyorlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7mi\u015f paradigmada kendini Kurban gibi hisseden \u00e7al\u0131\u015fanlar\u0131n yan\u0131nda Kurtar\u0131c\u0131 g\u00f6revi \u00fcstlenen \u0130nsan Kaynaklar\u0131 kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u201cKurtar\u0131c\u0131\u201d, \u201cKurban\u201d ile \u201cZorba\u201dn\u0131n arac\u0131l\u0131\u011f\u0131n\u0131 yapma motivasyonuyla hareket etse de bunu kendi koydu\u011fu kurallar\u0131 direterek yapt\u0131\u011f\u0131 i\u00e7in beceremiyor. Kurban\u2019\u0131n iyili\u011fine de olsa, onu haz\u0131r olmad\u0131\u011f\u0131 bir de\u011fi\u015fime s\u00fcr\u00fcklemek, \u201cKurtar\u0131c\u0131\u201dn\u0131n da bir \u201cZorba\u201d gibi alg\u0131lanmas\u0131na neden olabiliyor. S\u00fcrekli desteklerine ra\u011fmen bir \u00e7\u00f6z\u00fcme ula\u015f\u0131lamad\u0131\u011f\u0131nda da \u201cKurtar\u0131c\u0131lar\u201d, duruma i\u00e7erleme ve azarlama e\u011filimi g\u00f6steriyor. \u201cNe isterseniz onu yap\u0131n!\u201d \u201cYapt\u0131klar\u0131m hi\u00e7 takdir g\u00f6rm\u00fcyor,\u201d gibi ifadeler dilin ucuna geliyor.<a href=\"https:\/\/www.marketingturkiye.com.tr\/haberler\/zorba\/#_ftn2\">[2]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cBesle kargay\u0131 oysun g\u00f6z\u00fcn\u00fc\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kurumlarda yayg\u0131n olan dikey hiyerar\u015fi g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda, en yayg\u0131n \u201cZorbalar\u201d y\u00f6netici pozisyonlar\u0131nda kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u201cZorbalar\u201d, \u00e7o\u011fu zaman \u201cKurban\u201d rol\u00fcndeki \u00e7al\u0131\u015fan\u0131n iyili\u011fini isteme motivasyonuyla yakla\u015fsa da kontrolc\u00fc, bask\u0131c\u0131, sinirli ve \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc her an hissettiren, savunmac\u0131 bir tav\u0131rla ili\u015fki kurabiliyor. Her \u015fey planland\u0131\u011f\u0131 gibi gitmedi\u011finde, \u201cBesle kargay\u0131 oysun g\u00f6z\u00fcn\u00fc,\u201d \u201cBen size demi\u015ftim!\u201d gibi c\u00fcmleler sarf edilebiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enso-Coaching kurucu orta\u011f\u0131 ve eski MENA b\u00f6lgesi Hasbro Genel M\u00fcd\u00fcr\u00fc Canan \u0130lter\u2019e g\u00f6re, Drama \u00dc\u00e7geni\u2019nin yak\u0131t\u0131, \u201cki\u015fisel sorumluluk eksikli\u011fi.<a href=\"https:\/\/www.marketingturkiye.com.tr\/haberler\/zorba\/#_ftn3\">[3]<\/a>\u201d Peki, toksik olan bu masadan kalk\u0131p, yeni paradigman\u0131n belirsizli\u011fine ra\u011fmen bize hareket kabiliyeti kazand\u0131racak olan bilin\u00e7 d\u00fczeyine ge\u00e7mek i\u00e7in neyin sorumlulu\u011funu almam\u0131z gerekiyor?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cK\u0131r\u0131lganl\u0131k bir zay\u0131fl\u0131k de\u011fil, cesaretin en do\u011fru \u00f6l\u00e7\u00fct\u00fcd\u00fcr\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kurban gibi hisseden \u00e7al\u0131\u015fanlar\u0131n seslerini \u00e7\u0131kar\u0131p, sorunlar\u0131n sorumlulu\u011funu almas\u0131 i\u00e7in alanlar yarat\u0131lmas\u0131 elzem. Kolektif aksiyonu baz alan Grassroots projelerle \u015firket i\u00e7inde k\u00fc\u00e7\u00fck ilgi gruplar\u0131 yaratmak, \u00e7al\u0131\u015fanlar\u0131n otonomisini inand\u0131klar\u0131 bir ama\u00e7 u\u011fruna tetiklemeyi ba\u015farabilir ve onlar\u0131 pasif \u015fikayet\u00e7ilerden sorumlu yarat\u0131c\u0131lara \u00e7evirebilir. \u201cZorba\u201d rol\u00fcndeki y\u00f6neticilerin, empatik birer mentor olarak, durumu herkes i\u00e7in iyile\u015ftirmenin yollar\u0131n\u0131 beraber bulmak ad\u0131na meydan okuyan bir rol \u00fcstlenmesi \u00fczerine \u00e7al\u0131\u015f\u0131labilir. Burada \u0130nsan Kaynaklar\u0131\u2019na d\u00fc\u015fen ise, yapt\u0131klar\u0131n\u0131n \u201cKurban\u201d \u00fczerindeki etkisiyle ve kendi etki alan\u0131n\u0131n s\u0131n\u0131rlar\u0131yla y\u00fczle\u015fmek.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2022\/05\/krilma.jpg.webp\" alt=\"Yeni paradigma: K\u0131r\u0131lganl\u0131\u011f\u0131 kabullenmek\" class=\"wp-image-101216\" title=\"Yeni paradigma: K\u0131r\u0131lganl\u0131\u011f\u0131 kabullenmek\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eimdiye kadar, arka arkaya gelen olumsuz ko\u015fullar s\u00fcresince, insan kayna\u011f\u0131n\u0131 y\u00f6netmek ad\u0131na kurumun \u00e7evikli\u011fini ve hac\u0131yatmaz gibi h\u0131zl\u0131 iyile\u015fme becerisini \u00f6ne \u00e7\u0131kard\u0131k. Kurum k\u00fclt\u00fcr\u00fc manifestolar\u0131nda ve de\u011fer setlerinde y\u0131lmazl\u0131k hikayeleri anlatt\u0131k. Y\u0131lmazl\u0131k, yeni paradigmada da de\u011ferini koruyacak; fakat h\u0131zla iyile\u015fme g\u00fcc\u00fcn\u00fcn alt\u0131n\u0131 \u00e7izerken, hassas ve k\u0131r\u0131lgan yanlar\u0131m\u0131z\u0131 da g\u00f6z ard\u0131 edemeyece\u011fiz. Yeni paradigmada, \u00f6zellikle \u0130nsan Kaynaklar\u0131, k\u0131r\u0131lganl\u0131\u011f\u0131n\u0131n sorumlulu\u011funu almak ve her payda\u015fa da ayn\u0131s\u0131n\u0131 yapmak i\u00e7in ilham olmak durumunda kalacak. Ara\u015ft\u0131rmac\u0131 Profes\u00f6r Bren\u00e9 Brown\u2019a g\u00f6re k\u0131r\u0131lganl\u0131k, \u201csonuca dair hi\u00e7bir kontrol\u00fcm\u00fcz olmad\u0131\u011f\u0131nda bile dimdik durabilme cesareti g\u00f6stermek.\u201d \u0130nsan Kaynaklar\u0131\u2019n\u0131n bu durumda, sonucu kontrol edememeye al\u0131\u015fmas\u0131 gerekiyor. Hatta al\u0131\u015fmaktan \u00f6te, \u00f6zellikle kriz ve belirsizlik durumlar\u0131nda \u201cKurban\u201d pozisyonunda hisseden \u00e7al\u0131\u015fanlar\u0131n ve \u201cZorba\u201d rol\u00fcn\u00fc \u00fcstlenen y\u00f6neticilerin kendi k\u0131r\u0131lganl\u0131klar\u0131n\u0131 fark etmeleri i\u00e7in yol g\u00f6steren, cesur ad\u0131mlar atabilmesi gerekiyor. \u00c7\u00fcnk\u00fc \u201ck\u0131r\u0131lganl\u0131k bir zay\u0131fl\u0131k de\u011fil, cesaretin en do\u011fru \u00f6l\u00e7\u00fct\u00fcd\u00fcr.<a href=\"https:\/\/www.marketingturkiye.com.tr\/haberler\/zorba\/#_ftn4\">[4]<\/a>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kaynak:<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marketingturkiye.com.tr\/haberler\/zorba\/#_ftnref1\">[1]<\/a>&nbsp;<a href=\"https:\/\/tr.linkedin.com\/pulse\/i%C5%9F-yerinde-dramadan-yarat%C4%B1c%C4%B1l%C4%B1%C4%9Fa-canan-i%CC%87lter\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/tr.linkedin.com\/pulse\/i%C5%9F-yerinde-dramadan-yarat%C4%B1c%C4%B1l%C4%B1%C4%9Fa-canan-i%CC%87lter<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marketingturkiye.com.tr\/haberler\/zorba\/#_ftnref2\">[2]<\/a>&nbsp;<a href=\"https:\/\/tr.linkedin.com\/pulse\/i%C5%9F-yerinde-dramadan-yarat%C4%B1c%C4%B1l%C4%B1%C4%9Fa-canan-i%CC%87lter\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/tr.linkedin.com\/pulse\/i%C5%9F-yerinde-dramadan-yarat%C4%B1c%C4%B1l%C4%B1%C4%9Fa-canan-i%CC%87lter<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marketingturkiye.com.tr\/haberler\/zorba\/#_ftnref3\">[3]<\/a>&nbsp;<a href=\"https:\/\/tr.linkedin.com\/pulse\/i%C5%9F-yerinde-dramadan-yarat%C4%B1c%C4%B1l%C4%B1%C4%9Fa-canan-i%CC%87lter\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/tr.linkedin.com\/pulse\/i%C5%9F-yerinde-dramadan-yarat%C4%B1c%C4%B1l%C4%B1%C4%9Fa-canan-i%CC%87lter<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marketingturkiye.com.tr\/haberler\/zorba\/#_ftnref4\">[4]<\/a>&nbsp;Bren\u00e9 Brown, Rising Strong: The Reckoning. The Rumble. The Revolution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Belirsizlik gittik\u00e7e d\u00fcnyan\u0131n normaline d\u00f6n\u00fc\u015f\u00fcrken ve krizlerin sonu bir t\u00fcrl\u00fc gelmezken; sadece markalar\u0131 y\u00f6netmek de\u011fil, insan kayna\u011f\u0131n\u0131 da y\u00f6netmek i\u00e7in yeni sava\u015flar veriyoruz. World Economic Forum\u2019un COVID-19 salg\u0131n\u0131 sonras\u0131nda, ekonomiyi s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde yeniden in\u015fa etme \u00f6nerisi \u201cThe Great Reset\u201d kavram\u0131n\u0131n g\u00fcndeme getirdi\u011fi acil d\u00f6n\u00fc\u015f\u00fcm ihtiyac\u0131n\u0131, reddedemez oldu\u011fumuz bir noktaday\u0131z. Tamamen online veya hibrid \u00e7al\u0131\u015fmaya [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-turkiye"],"_links":{"self":[{"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/posts\/933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/comments?post=933"}],"version-history":[{"count":0,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/posts\/933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/media\/934"}],"wp:attachment":[{"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/media?parent=933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/categories?post=933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/tags?post=933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}