{"id":913,"date":"2024-01-05T13:52:00","date_gmt":"2024-01-05T13:52:00","guid":{"rendered":"https:\/\/akanabdula.com\/2024-marka-stratejileri\/"},"modified":"2024-01-05T13:52:00","modified_gmt":"2024-01-05T13:52:00","slug":"2024-marka-stratejileri","status":"publish","type":"post","link":"https:\/\/akanabdula.com\/en\/2024-marka-stratejileri\/","title":{"rendered":"2024 Marka Stratejileri"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bu y\u0131l, basitlik, hakkaniyet, \u015feffafl\u0131k ve kolayl\u0131k y\u0131l\u0131<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/akanabdula.com\/wp-content\/uploads\/2024\/08\/aa-1024x576.jpeg\" alt=\"\" class=\"wp-image-332\" srcset=\"https:\/\/akanabdula.com\/wp-content\/uploads\/2024\/08\/aa-1024x576.jpeg 1024w, https:\/\/akanabdula.com\/wp-content\/uploads\/2024\/08\/aa-300x169.jpeg 300w, https:\/\/akanabdula.com\/wp-content\/uploads\/2024\/08\/aa-768x432.jpeg 768w, https:\/\/akanabdula.com\/wp-content\/uploads\/2024\/08\/aa-1536x864.jpeg 1536w, https:\/\/akanabdula.com\/wp-content\/uploads\/2024\/08\/aa.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2024 ekonomisini konu\u015fan ve haz\u0131rlanan markalara, \u00f6ncelikle \u00f6nerim se\u00e7im mimarilerine bakmalar\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se\u00e7im mimarisi t\u00fcketici zihninde sat\u0131n almaya giden yolun kendisidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcketicilerin \u00f6zellikle beyaz yaka profesyonellerinin y\u00fczde 69\u2019unun al\u0131m g\u00fcc\u00fcn\u00fcn bu denli d\u00fc\u015ft\u00fc\u011f\u00fc d\u00f6nemde, zihinleri de hayli karma\u015f\u0131k ve yorgun olacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni mesajlar, karma\u015f\u0131k kampanyalar duymak istemeyecekleri y\u0131l olacak. 2024, \u00fcr\u00fcnleri \u00e7ok konu\u015faca\u011f\u0131m\u0131z veya inovasyon \u00e7ok yapaca\u011f\u0131m\u0131z bir y\u0131l olmamal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024 y\u0131l\u0131nda basit se\u00e7im mimarilerine ihtiya\u00e7 var. Kurumlar\u0131n daha g\u00fc\u00e7l\u00fc ve bilinen \u00fcr\u00fcnleriyle var oldu\u011fu, basit se\u00e7im mimarilerle t\u00fcketicinin \u00f6n\u00fcne \u00e7\u0131kt\u0131\u011f\u0131, hemen kazanmaya odakland\u0131\u011f\u0131, do\u011fru \u00fcr\u00fcn gruplamas\u0131 yapmas\u0131 gereken bir d\u00f6neme girdik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024 basitlik y\u0131l\u0131. Hakkaniyet y\u0131l\u0131. \u015eeffafl\u0131k y\u0131l\u0131. Kolayl\u0131k y\u0131l\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu d\u00f6nemde markalar\u0131n kendi kategorilerinde tamamlay\u0131c\u0131 \u00fcr\u00fcnler sunmaya y\u00f6nelik ad\u0131mlar atmas\u0131 gerekti\u011fi bir d\u00f6neme de girmi\u015f olduk. Tamamlay\u0131c\u0131 \u00fcr\u00fcnlerle birlikte al\u0131nan ana \u00fcr\u00fcn, t\u00fcketiciye sat\u0131\u015f an\u0131nda fiyat avantaj\u0131 sunabilmeli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, \u00f6zellikle kanal g\u00fcc\u00fc olan perakende markalar\u0131 i\u00e7in ge\u00e7erli. Ta\u015f\u0131y\u0131c\u0131 \u00fcr\u00fcn\u00fcm\u00fcn tamamlay\u0131c\u0131 \u00fcr\u00fcnleri hangileri olur ve ben bunlar\u0131 nas\u0131l portf\u00f6y\u00fcme eklerim sorusu en \u00f6nemli sorulardan biri olacak. T\u00fcketici bu d\u00f6nemde karar verirken hata yapmaktan \u00e7ok \u00e7ekinecek \u00e7\u00fcnk\u00fc her bir hatan\u0131n bedeli kendisi i\u00e7in \u00e7ok y\u00fcksek olacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hata \u00f6nleme teknolojilerinin \u00e7ok \u00f6nem kazanaca\u011f\u0131 bir d\u00f6neme giriyoruz. Kurumlara \u00f6nerim kendi kategorilerinde t\u00fcketicinin karar verme a\u015famas\u0131nda yapt\u0131\u011f\u0131 en s\u0131k yanl\u0131\u015flar\u0131 listelemeleri ve bunlara y\u00f6nelik hata \u00f6nleme teknolojilerine yat\u0131r\u0131m yapmalar\u0131d\u0131r. 2024, imaj ileti\u015fimlerinin \u00e7ok yap\u0131laca\u011f\u0131 veya yeni \u00fcr\u00fcn lansmanlar\u0131n\u0131n artaca\u011f\u0131 bir y\u0131l de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hatta markalardan \u00e7ok kanallara yat\u0131r\u0131m yap\u0131lmas\u0131 gereken bir y\u0131l. Yat\u0131r\u0131m yap\u0131lmas\u0131 gereken alan markadan \u00e7ok sat\u0131\u015f kanallar\u0131d\u0131r. 2024\u2019te \u00fcr\u00fcn \u00f6nerilerimizi de g\u00fcncellemekten \u00e7ekinmemeliyiz. 2024\u2019\u00fcn ba\u015far\u0131l\u0131 ge\u00e7ecek i\u015f modellerinin 2023\u2019\u00fcn ba\u015far\u0131 getiren i\u015f modelleriyle ayn\u0131 oldu\u011funu g\u00f6r\u00fcyoruz: Abonelikler. \u00dccretsiz teklifler \u00fczerinden denetmeler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazar yerlerine daha \u00e7ok yat\u0131r\u0131mlar. Payla\u015f\u0131m ve dayan\u0131\u015fma sistemlerini y\u00fckseli\u015fi; Mart\u0131, Tiktak gibi. Daha premium deneyimler. Deneyim kurgulamak kolay i\u015f de\u011fil. Kar\u015f\u0131m\u0131zdakinin kat\u0131l\u0131m paterni ve i\u00e7selle\u015ftirme skalas\u0131nda farkl\u0131 senaryolar \u00f6ne \u00e7\u0131kabiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca markalar\u0131n tarz\u0131 da deneyimi \u015fekillendiriyor. Deneyime yat\u0131r\u0131m kesilmemeli. Markan\u0131n tamamlay\u0131c\u0131 \u00fcr\u00fcnlerle ekosistemler kurmalar\u0131. Bu yukar\u0131da yazd\u0131klar\u0131m, 2024 i\u00e7in tek ve lineer bir senaryonun olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor maalesef. 2024\u2019e dair farkl\u0131 yakla\u015f\u0131mlarla farkl\u0131 senaryolar \u00fcretmek, bunlar\u0131 proaktif olarak tahminlemek ve geli\u015fmelere g\u00f6re pivot etmek zorunda kalaca\u011f\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu y\u0131l, basitlik, hakkaniyet, \u015feffafl\u0131k ve kolayl\u0131k y\u0131l\u0131 2024 ekonomisini konu\u015fan ve haz\u0131rlanan markalara, \u00f6ncelikle \u00f6nerim se\u00e7im mimarilerine bakmalar\u0131d\u0131r. Se\u00e7im mimarisi t\u00fcketici zihninde sat\u0131n almaya giden yolun kendisidir. T\u00fcketicilerin \u00f6zellikle beyaz yaka profesyonellerinin y\u00fczde 69\u2019unun al\u0131m g\u00fcc\u00fcn\u00fcn bu denli d\u00fc\u015ft\u00fc\u011f\u00fc d\u00f6nemde, zihinleri de hayli karma\u015f\u0131k ve yorgun olacakt\u0131r. Yeni mesajlar, karma\u015f\u0131k kampanyalar duymak istemeyecekleri y\u0131l [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloomberg-businessweek-turkiye"],"_links":{"self":[{"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/posts\/913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/comments?post=913"}],"version-history":[{"count":0,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/posts\/913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/media\/914"}],"wp:attachment":[{"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/media?parent=913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/categories?post=913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akanabdula.com\/en\/wp-json\/wp\/v2\/tags?post=913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}