WHAT I DO
Marketing topics I specialize in:
Changing consumer behavior without changing the consumer attitudes
Behavioral Economics
Consumer Insights
Big Data
Grassroots
Subconscious and Unconscious
Choice Architectures
ZMET and Metaphor Elicitation
Brand Strategy
For my most up-to-date strategic thoughts I share with the media: p>
© Copyright 2006, Akan Abdula.
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